Marketing Your Vancouver Townhouse
The purpose of any marketing plan, especially in real estate marketing, is to identify the directions that you are going to take in order maximize exposure to the right demographic of purchasers. The Ian Watt Team has assembled a marketing plan that will help achieve the highest results when you decide to list your townhome. The 10 marketing steps below are just a snapshot of some of marketing means the Ian Watt Team can implement for your townhouse. To learn about our complete marketing arsenal, please contact Ian Watt for an appointment.
1
Brian Jessel - Ian Watt is proud to announce that the Ian Watt Team is the exclusive real estate advertiser for Brian Jessel's high-end BMW magazine for every issue in 2008. All our luxury listings will be exposed on the inside cover to one of the most exclusive and affluent databases in Vancouver, Canada and throughout the world. To order your free copy of Brian Jessel`s glossy BMW magazine please visit Brian Jessel or click here.
2
The Real Estate Book- The Ian Watt Real Estate Team has a two page advertisement, featuring all our listings, in the Real Estate Book. The Real Estate Book is the world's largest real estate publication, with magazines in more than 415 cities across North America. Locally the Real Estate Book publishes 37,000 issues, 13 times per year and are distributed throughout Vancouver at locations such as; Vancity Credit Union, restaurants, gyms, and in front of all Starbucks coffee shops. Furthermore, you will also see our listings gracing the cover of the Real Estate Book multiple times per year.
2 Page Inside Back Cover
3
Web Presence - The web is real estate's way of the future. With 95% of all Greater Vancouver searches starting online, if you don`t have a website you might as well not have a phone. Even more important than having a website is having a solid web presence and with Ian Watt`s own personal network of 8 websites our rankings are getting higher and higher. Take a moment to Google us – try "Vancouver Penthouse for Sale" and see how we do.
4
5000 Plus Email Database - With our web presence being where it is and growing, over the years in the business Ian Watt has collected a 5000 person plus database of potential purchasers from around the world. This list was collected from legitimate inquiries as well as the exchange of business cards. We are not spamming people from a purchased list. All these are inquiries are from real estate interest parties who have contacted the Ian Watt Real Estate Team. Furthermore, our database of realtors from Vancouver, across Canada, the USA and from around the world has grown to approximately 2500 as well.
5
Custom Videos - The Ian Watt Team incorporates a professionally produced video, enhanced through the use of photography, graphics and music, all combined to showcase the beauty of your home. Our tours have been created to maximize the public visibility of listings by integrating into the MLS and RealtyLink websites, giving buyers the best opportunity to experience your home.
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LuxuryPortfolio.com & Member of Who's Who in Luxury Real Estate - Luxury Portfolio Fine Property Collection brings together a collection of the finest luxury real estate, luxury properties and luxury homes for sale in the world. The companies that make up Luxury Portfolio represent more million-dollar-plus luxury homes than any other single real estate organization. The program is the luxury real estate offering of Leading Real Estate Companies of the World™, the largest global network of premier locally branded companies.
7
Floor Plans - Ian Watt's marketing package includes a professionally designed and measured floor plan - this not only refreshes the client’s memory of a previous viewing, but allows them to conceptualize their occupancy of the proposed space. Attractive, easy to read, computer drawn floor plans are an effective way to assist in the sale of your property.
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Professional Photographs - Real estate photos are worth more than a thousand words and making every pixel count is more important than ever. The Ian Watt Team hires the most talented real estate photographers in Vancouver to capture all the best features and assets that your home has to offer.
9
We DON'T flyer - our junkmail days are over! As of October 1, 2007, and coinciding with our transition to the new MacDonald Realty Downtown office, the Ian Watt Team has decided to go Green! Part of turning green requires that all our documents are now scanned and emailed. No longer will you see our "Successfully Sold" flyers in the bottom of the basket in the mailroom recycle bins - our junkmail days are over!
10
Macdonald Realty, a trusted name since 1944, together with its sales associates and staff, is dedicated to providing property related services through the unequalled exercise of professionalism, innovation, and integrity. In the Fall of 2004, company leadership decided to pursue strategic franchise growth across Western Canada, which established Macdonald Realty in new markets in B.C. and Alberta. Today, Macdonald Realty has evolved into the most diversified brokerage, management and consultancy organization in Western Canada’s real estate industry, and is perfectly positioned for further growth and success in the 21st century.
